GoodFood

Advertising campaign

Goodfood

Project Role:

Andy Nguyen - Art Director, Graphic Designer

Nathan - Graphic Designer

Layout Sketch

Our founders, Jonathan Ferrari and Neil Cuggy, embody the essence of Goodfoodies, being passionate about our food supply chain long before the inception of Goodfood in 2014. Our upcoming campaign aims to revolutionize the way our fresh food boxes are collected, while also championing the return of past users, thereby fostering heightened awareness and engagement.

Insight Problem

This marketing campaign is designed to effectively address the ongoing concerns voiced by our customers regarding the quality of our food and to attract new clientele. By promoting the availability of GoodFood's premium ingredients in nearby supermarkets, we aim to inspire more individuals to incorporate our products into their meals and experience the exceptional taste and freshness that sets us apart.

Solution

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