Advertising campaign
Longslice X Toronto Zoo
Advertising campaign
LongSlice X Toronto Zoo
Project Role:
Andy Nguyen - Graphic Designer
Kit Kwok Kit Chui (Kit) - Graphic Designer
Wai Hei Cheng (Ray) - Graphic Designer
Judy Chan - Graphic Designer
Challenge & Solution
The Toronto Zoo wants to promote its animal conservation work, and they're teaming up with Longslice Brewery to spread the word through a marketing campaign. Both will have their names on a product available in Toronto bars, benefiting from each other's sales. The promotion of the beer cans will encourage people to visit the zoo with their family and friends. They hope beer drinkers will become zoo visitors.
Our Campaign Strategy
The Posters
Posters quickly catch people's eye and are easy to display in places where many people gather, such as bars, bulletin boards, and public areas.
The Can Designs
Designing a can is crucially important because it serves as the initial point of contact for consumers. The can's visual appeal plays a pivotal role in seizing the attention of potential buyers, whether on store shelves or online platforms, effectively piquing their interest in the beverage it holds.
Social Media
Using social media platforms like Instagram and Facebook to promote a brand is crucial in today's digital landscape. Leveraging these platforms is vital for reaching and engaging with a vast audience effortlessly. Through captivating visuals, such as images, videos, and posts, brands can effectively showcase their products or services, leaving a lasting impression on potential customers. With millions of active users frequenting these platforms daily, social media presents an unparalleled opportunity to bolster brand visibility and enhance overall awareness. Additionally, these platforms facilitate direct interaction with customers through comments, messages, and content sharing, fostering a profound sense of community and trust that is invaluable for any brand.
