Nikon

Project Role:

Andy Nguyen - Art Director

Kit Kwok Kit Chui (Kit) - Graphic Designer

Wai Hei Cheng (Ray) - Graphic Designer

Insight Problems

We decided to make a campaign that focuses on different timelines of human life from the past to the present. That way we want to show the company's appreciation and dedication to loyal customers who have trusted and used Nikon

Compete in the world of people think taking picture by IPhone is just good enough and how can we convince them by using Nikon Camera

Solving

Every special moment should be captured and saved for future memories.

We use two different images taken at specific times in a person's life and merge them to tell a story that Nikon has always been there.