Advertising Campaign
Timberland
Advertising Campaign
Timberland
Project Role:
Andy Nguyen - Art Director, Graphic Designer
Poster
Insight Problems
In 1918, a Jewish shoemaker named Nathan Swartz began making shoes in the Russian Empire, which is now Ukraine.
The Timberland boot started in 1973 and became popular, so the Swartz family focused on growing their brand, renaming the Abington Shoe Company to The Timberland Company in 1978
We are creating a new campaign to raise awareness of the brand as well as to promote the features and benefits of owning a pair.
In this Campaign, we will use multiple executions of digital marketing such as posters, social media posts, web banners and billboard posters. The goal of this campaign is to get the attention of the audience that Timberland is an affordable and trendy boots.
